Celebrating Bullseye Financial’s Recognition at the FT Adviser Diversity in Finance Awards 2024

June 26 2024

We are thrilled to announce that Bullseye Financial has been shortlisted in the FT Adviser Diversity in Finance Awards 2024. Our CEO and founder, Lingling Wu, has been recognized as an Individual Diversity Champion in the Small Company category. In a highly competitive category with nearly 50 entries, Lingling Wu’s remarkable leadership and vision have secured Bullseye Financial a place on the coveted shortlist.


The Awards Ceremony

We had the pleasure of attending the awards ceremony on 20th June, where the winners were announced. Although we did not take home the top prize, being shortlisted among such distinguished peers was an incredible honor. The event was a celebration of the strides being made in diversity and inclusion across the finance industry, and we are proud to be a part of this progressive movement.


Championing Diversity and Inclusion

Since its inception in 2021, Bullseye Financial has been dedicated to providing specialized asset and investment management solutions, particularly for expatriate professionals in London. However, Lingling Wu’s mission goes beyond financial services. She is a passionate advocate for diversity, equity, and inclusion, driving several initiatives to support these values.

  • Role Model for Women in Finance

    Lingling Wu leads by example, showcasing the potential of women in finance. At Bullseye Financial, gender equality is not just a goal but a reality. Our top management is entirely female, with 80% of our staff being women. Impressively, over 60% of our clients are also female, reflecting our commitment to serving and empowering women in the financial sector.

  • Empowering Career Development

    We believe in the growth and development of our employees. Lingling Wu actively encourages career advancement, providing opportunities and support for our predominantly female workforce. This nurturing environment helps our team members reach their full potential.

  • Inclusive Workplace Practices

    Flexibility is a cornerstone of our workplace culture. To accommodate diverse needs, we offer flexible working hours and patterns, including options for working from home. This approach ensures that our workplace remains inclusive and supportive for all employees.


Looking Ahead

We extend our heartfelt gratitude to the FT Adviser Diversity in Finance Awards for this recognition and congratulation to all the winners. We also look forward to continuing our work in creating a more diverse and inclusive financial community.


You can read the full case study of Bullseye Financial and the inspiring story of Lingling Wu on the FT Adviser website here.

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